Advertising Agencies Urge DOJ to Approve Microsoft-Yahoo Search Agreement
October 19, 2009
In stark contrast to their opposition to the Google-Yahoo ad agreement, the American Association of Advertising Agencies (the 4As) is now urging the DOJ to quickly approve the Microsoft-Yahoo search agreement because they “believe that Yahoo! and Microsoft’s proposal to combine their technologies and search platforms is good for advertisers, marketing services agencies, web publishers, and consumers.”
- This letter is powerful evidence that the advertising industry remains deeply concerned about Google’s dominance of search advertising, and welcomes the prospect of a more viable search advertising competitive alternative — i.e. the proposed Microsoft-Yahoo’s search agreement.
